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SERVICES MARKETING; INTERGRATING CUSTOMER FOCUS ACROSS THE FIRM

MARY JO BITNER VALARIE A. ZEITHAML

SERVICES MARKETING; INTERGRATING CUSTOMER FOCUS ACROSS THE FIRM - 2 ED - Tata Mc Graw - Hill Publishing Co. Ltd., Delhi 2003 - 620

Subjects--Topical Terms:
SERVICES MARKETING; INTERGRATING CUSTOMER FOCUS ACROSS THE FIRM VALARIE A. ZETHAML MARY JO BITNER

Dewey Class. No.: 647.0688 ZEI-S

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