MARKETING MANAGEMENT -- A SOUTH ASIAN PERSPECTIVE (Record no. 14721)

MARC details
000 -LEADER
fixed length control field 00525nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT-M
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name ,ITHILESHWAR, JHA
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name ABRAHAM, KOSHY
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name KEVIN, LANE KELLER
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name PHILIP, KOTLER
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT -- A SOUTH ASIAN PERSPECTIVE
250 ## - EDITION STATEMENT
Edition statement 13
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher PEARSON EDUCATION ASIA
Year of publication 2009
300 ## - PHYSICAL DESCRIPTION
Number of Pages 647
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term KEVIN LANE KELLER PHILIP KOTLER ABRAHAM KOSHY MITHILESHWAR JHA MARKETING MANAGEMENT -- A SOUTH ASIAN PERSPECTIVE
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Date checked out Koha item type
        library@mck library@mck K56 08/01/2009 575.00 2 658.8 KOT-M 14925 22/06/2023 20/02/2023 Books