ADVERTISING MANAGEMENT WITH INTEGRATED BRAND PROMOTION (Record no. 15703)

MARC details
000 -LEADER
fixed length control field 00490nam a2200169Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 OGU-A
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name ALLEN
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name OGUINN
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name SEMENIK
245 ## - TITLE STATEMENT
Title ADVERTISING MANAGEMENT WITH INTEGRATED BRAND PROMOTION
250 ## - EDITION STATEMENT
Edition statement 1ED
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher CENGAGE LEARNING INDIA PVT. LTD.
Year of publication 2009
300 ## - PHYSICAL DESCRIPTION
Number of Pages 648
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term ADVERTISING MANAGEMENT WITH INTEGRATED BRAND PROMOTION OGUINN ALLEN SEMENIK
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Accession Number Checked out Date last seen Date checked out Price effective from Koha item type
        library@mck library@mck L11 08/02/2010 399.00 1 659.1 OGU-A 15963 08/07/2016 09/07/2015 09/07/2015 29/06/2015 Books