TY  - BOOK
AU  - JEFKINS FRANK
TI  - PUBLIC RELATIONS FOR YOUR BUSINESS
U1  - 659-2  JEF-P 
PY  - 2005///
KW  - PUBLIC RELATIONS FOR YOUR BUSINESS  JEFKINS FRANK  , DO I NEED PR?, DO I NEED CORPORATE IMAGE, DO I NEED A CORPORATE IDENTITY?, DO I GET MEDIA COVERAGE?
ER  -