ADVERTISING THEORY AND PRACTICE - Dr. K J, KUMAR; G V, SUBRAMANIAN; K C, SETHIA; S A, CHUNAWALLA; V G, SUCHAK (Himalaya Publishing House Mumbai, 2008)
Keywords: ADVERTISING THEORY AND PRACTICE S A CHUNAWALLA ROLE OF RESEARCH MEDIA RESEARCH TYPES OF MEDIA SUBRAMANIAN SUCHAK KUMAR SETHIA