MARKETING MANAGEMENT -- A SOUTH ASIAN PERSPECTIVE - ,ITHILESHWAR, JHA; ABRAHAM, KOSHY; KEVIN, LANE KELLER; PHILIP, KOTLER (PEARSON EDUCATION ASIA, 2009)
Keywords: KEVIN LANE KELLER PHILIP KOTLER ABRAHAM KOSHY MITHILESHWAR JHA MARKETING MANAGEMENT -- A SOUTH ASIAN PERSPECTIVE