TY  - BOOK
AU  - ALLEN
AU  - OGUINN
AU  - SEMENIK
TI  - ADVERTISING MANAGEMENT WITH INTEGRATED BRAND PROMOTION
U1  - 659.1  OGU-A 
PY  - 2009///
PB  - CENGAGE LEARNING INDIA PVT. LTD.
KW  - ADVERTISING MANAGEMENT WITH INTEGRATED BRAND PROMOTION    OGUINN   ALLEN   SEMENIK
ER  -