00303nam a2200121Ia 4500008004100000082002000041100002400061245002700085250000600112260000900118300000600127650004800133150614s9999    xx            000 0 und d  a659.1  BAT-A  R  aRajeev batra  et al  aAdvertising Management  a0  c2000  a0  aAdvertising Management  Rajeev batra  et al