00371nam a2200121Ia 4500008004100000082001700041100001100058245002700069250001000096260003300106300000600139650010400145150614s9999    xx            000 0 und d  a380.1  NAG-M  aA. Nag  aMarketing Successfully  aI-ED.  bMacmillan India, Delhic2001  a0  aMarketing Successfully A. Nag marketing myopia. marketing myths, segmenting & targeting the market.