TY  - BOOK
AU  - Edward W. Cundiff & Others
TI  - Basic Marketing - Concepts,Decisions and  Strategies
U1  - 658.8  CUN-B 
PY  - 1971///
PB  - Prentice Hall Inc.
KW  - Basic Marketing - Concepts,Decisions and  Strategies Edward W. Cundiff & Others  PRODUCT INNOVATION, PROMOTION
ER  -