TY  - BOOK
AU  - MARY JO BITNER
AU  - VALARIE A. ZEITHAML
TI  - SERVICES MARKETING; INTERGRATING CUSTOMER FOCUS ACROSS THE FIRM
U1  - 647.0688  ZEI-S 
PY  - 2003///
PB  - Tata Mc Graw - Hill Publishing Co. Ltd., Delhi
KW  - SERVICES MARKETING; INTERGRATING CUSTOMER FOCUS ACROSS THE FIRM  VALARIE A. ZETHAML  MARY JO BITNER
ER  -